How shiftNOW’s Profile Videos Lead to Better Hires

Turnover is one of the biggest challenges facing the hospitality industry today. Restaurants, hotels, and event venues often struggle to build reliable teams — not because they aren’t hiring, but because they’re hiring without enough information. According to data from the U.S. Bureau of Labor Statistics, the hospitality industry has one of the highest monthly quit rates across industries.

This constant churn costs businesses time, money, and consistency — especially when short-term or full-time hires don’t turn out to be the right fit. Often, the issue isn’t the availability of workers, it’s that businesses are forced to hire based on limited profiles, with no real sense of who they’re bringing in until it's too late.

A Smarter Way to Hire

That’s where shiftNOW comes in. As the only hospitality hiring platform offering profile videos for every worker, we’re giving businesses the insights they need before they hire — and helping reduce the risk of costly mismatches.

These short, professional videos allow workers to introduce themselves, highlight their experience, and showcase their communication style and personality. It’s a simple but powerful tool that helps businesses move beyond resumes and make decisions based on a more complete picture of each candidate.

Imagine you’re reviewing applicants for a hostess shift. You come across two profiles that seem to be a good fit—one has 10 years of experience, a 5-star rating, and 95% Reliability Score. The other has 5 years of experience, a 4.5-star rating, and a 95% Reliability Score. 

Based on the applicants’ profile, you’d likely choose the candidate with 10 years of experience and a 5-star rating. But this is where profile videos make a difference. 

In reviewing each applicant’s video, you find the worker with more experience to be timid, soft spoken, and they don’t smile. The other applicant, however, immediately starts their video off with a big smile, a friendly hello, and charisma that transcends the screen. 

A hostess is the first individual customers interact with at your business. Which applicant would you want greeting guests at the door to ensure a positive experience?

Profile videos, coupled with shiftNOW’s performance metrics, enable you to make more informed decisions about who you work with. 

Why This Matters

In hospitality, a good hire isn’t just about checking the right boxes on a resume — it’s about how someone presents themselves, how they communicate, and how they fit into a fast-paced team environment. Profile videos make all of that visible from the start.

For businesses, this means:

• Faster hiring decisions
  
  
• Better cultural fit
  
  
• Lower turnover
  
  
• More reliable shift coverage

For workers, it’s a chance to:

• Stand out amongst other applicants
• Make a personal connection with a hiring manager
• Showcase their skillset
• Speak to relevant certifications or career highlights

Profile videos bring an applicant to life, allowing them to show off something that their resume doesn’t—their personality. 

The shiftNOW Advantage

No other platform in hospitality hiring offers this level of transparency. With profile videos built right into every shiftNOW profile, we’re helping businesses build stronger teams — and helping workers find the right fit faster.

Ready to meet your next great hire?
Log in to shiftNOW today and start reviewing profile videos that bring hospitality talent to life